Top tips for raising money

Now you've chosen your fundraising event and maybe even done a little planning, it’s time to start raising much needed funds for Alzheimer Scotland. Our top tips below will help you to raise as much money as possible.

1: Simple is best

People are more likely to donate if they know where their money is going. So tell people what you’re trying to achieve.

For example, "Every £15 I raise for Alzheimer Scotland will provide a basic information pack for a carer, sent out in response to a call to the 24 hour Helpline".

Also, provide a sense of urgency – make people know when you need their donation by.

2: Get the creative juices flowing

Think about ways to excite people. Share the story behind your fundraising project – why are you doing it, who are you doing it for, what's your connection to the charity?

Photos and videos are always popular so make sure to incorporate them in every stage of your event, from the promotion to the thank you message.

3: Make it personal

When possible, personalise your requests for sponsorship based on the person you are contacting – or the group (family, friends, colleagues). Engaging with people this way will make them more likely to give – as opposed to blanket emails to everyone you know.

4: Talk about Alzheimer Scotland

You obviously know a little about us already (you are fundraising for us after all!). Make sure to include us in your fundraising ask. Tell people about our amazing work, what we do and how their donation will help support those living with and affected by dementia. you can find our more about dementia and our charity here.

5: Don't be afraid to ask

It's quite simple: if you don't ask you don't get – so don't be afraid! The worst anyone can say is 'no'. Ask via email, text, letter and in person.

A good tip is to ask who you think will be your most generous donor first – then any that follow may try to match it!

6: Get out and about

You don't have to rely on emails to your contacts only – or emails alone for that matter. Email local shops or businesses that you know of or why not pop in and have a chat. Make sure to use our online toolkit to design and print of event posters and flyers. Print and post around your local area – on notice boards, shops and letterboxes...spread the word!

7: Go viral

Wherever you can, add links to your Facebook, Twitter and/or donation page every place you can (your email, your promotional materials etc) The more you guide people the easier it will be for them and the more likely they will be to donate.

8: Gift Aid is your friend

If your sponsors confirm that they are UK taxpayers and want to Gift Aid their donation, Alzheimer Scotland can really benefit. It's reclaimed from the government so it doesn't cost your sponsors any more, but it adds 25 per cent of the value of your donation to us! Read more about GiftAid here.

9: Remember to say "thank you"!

Don’t forget to say thank you to your donors – whether in person or through email, text or letter. None of this would be possible without them and their support is vital.

If you've received support on a large scale, why not write a letter to the editor of your local newspaper? 

10: Don't stop there

When your event is over, make sure to keep your donation form open a little longer – there may be more to come. Others may be tempted to donate again after seeing how well you have done!



Create your own

Got a great fundraising idea?

Why not make your own personalised promotional materials. 

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How your money helps

  • Our Freephone Dementia Helpline takes over 5,000 calls annually, providing information and emotional support to anyone who needs help. £15 will pay for us to send an information pack to a Helpline caller.

  • Our mobile information vehicles enable us to raise awareness of dementia and bring information on the condition and the support available to local communities. £25 pay for us to operate one of our mobile information vehicles for one day.

  • £100 will help us to continue our vital medical and social research into the causes of dementia, its early detection, and how it could be treated in the future.